tava touchpoints is a digital out-of-home (DOOH) provider that was born out of a growing frustration with traditional mass media. The market has become saturated with marketing noise that is often irrelevant to the consumer and is not measurable for the advertiser or the network partner.

Our solutions allow network partners and advertisers to communicate directly with consumers at the point-of-purchase where buying decisions are made.

tava's custom content programming increases the customer shopping experience, provides product information and benefits, communicates with staff members, and increases sales for network partners and advertisers.

We effectively measure the success of every campaign with tavaMeasures™, an automated audience measurement system. To find out more about tavaMeasures™ click here

90% of most marketing efforts are spent on getting customers to the point-of-purchase. However, when the customer gets into the buying environment the communication is curtailed and marketing messages are inconsistent. Your marketing falls short when it was needed most.

tava touchpoints enables our network partners to communicate at the point-of-purchase, which after all is the most important place to communicate with your customers. Our digital programming is customizable and can change in real time to reflect the immediate needs of a network partner.

The path to purchase should be the roadmap for every marketer – connecting with the target customer at each and every touchpoint along the path. The problem is many have given little thought to the last yet most important touchpoint on the path - the point where the customer decides if they are buying your brand or your competitors’ - the point of purchase.

Traditionally, this space has been junked up with brochures, flyers, posters –materials that are static, fixed, expensive, environmentally damaging, and immeasurable.

tava touchpoints offers advertisers a solution that is dynamic, flexible, inexpensive, eco-friendly and most importantly measurable. Because after all, if you can’t measure your ROI how do you know if it’s working? We believe in accountable marketing and challenge you to demand more out of your current marketing dollars.

We believe that it is possible to make better environmental business decisions while maximizing profits. Advances in technology allow this to happen. tava touchpoints, powered by Apple technology, are built using eco-friendly materials and use minimal energy consumption. tava touchpoints allows you to make wise environmental decisions while saving money. Not only are you using the latest environmental technology but you are doing your part to reduce paper consumption, newsprint and cardboard POP displays while increasing your sales.

John Wanamaker, US department store merchant (1838-1922)

Unfortunately not much has changed since Wanamaker’s infamous observation. Marketers are still faced with the challenge of effectively and accurately measuring marketing efforts. There is a no shortage of “measuring” practices out there; however, most of them fail to measure the most important factor – did sales increase?

tavaMeasures™ is an automated audience measurement system that enables advertisers and network partners to track, measure, and quantify the success of each campaign against sales at each network location.

Advertisers and network partners find out how their campaigns are working with our audience behavior and characteristic metrics. How does tavaMeasures™ work? Click here to find out.

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tavaMeasures™ uses facial scanning technology through embedded screen sensors to capture audience intelligence. Data detected is anonymous – individual’s information is neither identifiable nor recorded. tavaMeasures™ is in accordance with Out-of-home Video Advertising Bureau's (OVAB) Audience Metrics Guidelines and meets all laws set out by the Privacy Act of the Canadian Government.

Actual Impressions			The number of people who look at your campaign
Length of Impressions		The length of time people look at your campaign
Potential Audience Size		The number of people who walk by your campaign
Gender Demographics		Who is looking at your campaign, more females or more males? Does the gender spilt change at various times 
						of the day, or on specific days? Does it change at various network locations?
Age Demographics			Who is looking at your campaign, your target age set or not? Do different age sets watch your campaign at 
						various times of the day, or on specific days? Does it change at various network locations?

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